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Hi there! My name is Anika, and I graduated from the University of California - Riverside with a bachelor's degree in Marketing.

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In my freetime, you might catch me creating art of whatever I'm obsessing over at the time. :)

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Tools: Adobe Creative Cloud, Google Suite, Microsoft Office Suite, YouTube, X, Instagram, Reddit, TikTok, Discord, Blogs, HTML/CSS

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Resume
Marketing Lead March 2025 - Present

KayBer, Remote

  • Manage social media presence using blogs, X, Reddit, YouTube shorts, and Discord, optimizing posts to cater to each platform’s respective audiences

  • Created and edited animations for YouTube shorts promoting KayBer and its qualities, yielding 5k+ views

  • Illustrated landing page banners to captivate new visitors

  • Created cosmetic assets and empty state images for customization of virtual avatars on KayBer

 

Full-time Marketing Strategist June 2023 - March 2025

Studio Gears, Temecula, CA

  • Created Google Ads campaigns and launched direct-mail campaigns during sales periods in order to promote sales, generating 4000+ click-throughs and 50k+ impressions and an increased sell-through from existing and new customers

  • Improved product pages and site outlook using HTML/CSS and created promotional graphics such as site banners  to optimize user site experience by being more effective and presentable

  • Added new products to online store using SEO-optimized keywords in meta titles/descriptions

  • Created promotional ads and email graphics to better reach new customers

  • Conducted research on competitors’ store strategies on pricing, product page designs, as well as marketplace channels for selling products to devise a marketing strategy using their strengths

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